Find the MSPs and MSSPs worth selling to — before your competitors do.

Managed Service Provider — a company that remotely manages a client's IT infrastructure and end-user systems under a recurring subscription contract, rather than one-off “break-fix” work.

Managed Security Service Provider — an MSP that specializes in security services such as threat monitoring, detection, and response, often operating a SOC on behalf of clients.

A structured, filterable dataset of MSP companies and contacts, including firmographic, technographic, and decision-maker fields you can query and segment.

A simpler, often static export of MSP company names and contact details, usually without the structured fields or ongoing verification of a database.

A public, self-reported listing of MSPs, generally used for the MSPs' own marketing and rarely verified or updated by a third party.

A company, such as an MSP or reseller, that sells or delivers a vendor's product to end customers under a formal partner agreement.

An arrangement where an MSP works alongside a client's internal IT team rather than replacing it, sharing responsibility for specific systems or tasks.

Company-level attributes such as industry, employee count, revenue band, and location, used to segment and qualify accounts.

Data describing which software, platforms, or vendor tools a company already uses — useful for targeting competitive or complementary products.

A decision-maker record (name, title, email, phone) that has been checked for accuracy within a defined time window, rather than pulled once and left stale.

The process of adding missing fields, such as a direct email or phone number, to records you already own.

Ideal Customer Profile — a defined set of firmographic and behavioral traits that describe the accounts most likely to buy and succeed with a product.

Total Addressable Market — the full revenue opportunity available if every qualifying company in a market bought a given product or service.

The natural rate at which contact and company data goes stale as people change roles and companies merge, rebrand, or close.

Security Operations Center — a team, in-house or outsourced, that monitors, detects, and responds to security threats around the clock.

Security Information and Event Management — software that aggregates and analyzes security log data across a client's systems to flag suspicious activity.

Escalating tiers of threat detection: Endpoint Detection & Response monitors devices, Managed Detection & Response adds a monitoring team, and Extended Detection & Response correlates signals across multiple sources.

Virtual Chief Information Security Officer — a fractional, outsourced security executive an MSSP provides to clients who need strategic security leadership without a full-time hire.

Remote Monitoring & Management — the core software MSPs use to monitor, patch, and manage client endpoints and servers remotely.

Professional Services Automation — the software MSPs use to run ticketing, billing, and project management for client work.

Backup-as-a-Service and Disaster-Recovery-as-a-Service — managed offerings that back up client data and, for DRaaS, can restore full systems after an outage or attack.

The process of identifying and attracting companies or contacts likely to become customers or partners.

Account-Based Marketing — a go-to-market approach that targets a defined list of named accounts with coordinated sales and marketing outreach, rather than broad-based lead generation.

US and EU rules governing commercial email and personal data use — both affect how you can legally collect, store, and email contacts in an MSP or MSSP list.

Explicit permission from a contact to receive marketing communications, generally required for compliant outreach in GDPR-covered regions.

Monthly and Annual Recurring Revenue — the predictable subscription revenue an MSP or MSSP generates, often used as a proxy for company size and buying power.

A structured program a technology vendor runs to recruit, enable, and reward MSPs and MSSPs that sell or deliver its product.

The group of stakeholders — such as an owner, technical lead, and operations manager — who typically weigh in before an MSP adopts a new vendor or tool.